CHAPTER 3: GLOBAL CREATIVE EXCELLENCE

Today, I lead Global Creative Excellence at Kenvue, one of the world’s largest pure-play consumer health companies, home to iconic brands such as Neutrogena, Aveeno, Tylenol, Listerine, and Johnson’s.

My role is focused on elevating the standard of creativity across the organization—embedding excellence into how ideas are developed, executed, and scaled globally. I work at the intersection of brand, culture, and performance, partnering with cross-functional teams, agency ecosystems, and leadership to unlock more effective, award-winning creative that drives both business impact and cultural relevance.

This includes shaping global frameworks, driving capability building, and championing a culture where creativity is not just an output, but a competitive advantage—raising the bar across every touchpoint and market.

AN EXTRA CHAPTER: CONTENT CREATOR

Beyond client and agency work, I’m also a Fitness Creator with my identical twin sister, Kat, (a Creative Effectiveness Lead at Google). Together, we built a community of almost 100K on YouTube and over 12K on Instagram. This experience not only keeps me fit, it gives me hands on experience of building with brands as a creator.

Brands & Verticals:

I worked across every vertical, with most of my focus on CPG, OTC & Pharma, Beauty, Food & Bev, Social Good, Retail and eComm.

Click on the icon to see more work on my Cargo Collective website:

TRIS GATES

CREATIVE DIRECTOR & SOCIAL STRATEGIST