CHAPTER 03/ THE BRAND CHAPTER

Today, I lead Global Creative Excellence at Kenvue, one of the world’s largest consumer health and wellness companies, home to iconic brands like Neutrogena, Aveeno, Tylenol, Listerine, and Johnson’s.

My role is focused on elevating the standard of creativity across the organization—embedding excellence into how ideas are developed, executed, and scaled globally. I work at the intersection of brand, culture, and performance, partnering with cross-functional teams to unlock more effective, award-winning creative that drives both business impact, cultural relevance and winning in AI search.

This includes shaping global frameworks, driving capability building, and championing a culture where creativity is not just an output, but a competitive advantage—raising the bar across every touchpoint and market across all 44 brands globally.

BONUS / THE CREATOR CHAPTER

Beyond client and agency work, I’m also a Fitness Creator with my identical twin sister, Kat, (a Creative Effectiveness Lead at Google). Together, we built a community of ~100K on YouTube and ~14K on Instagram. This experience not only keeps me fit, it gives me hands on experience as a creator and building partnerships with brands.

APPENDIX:

I worked across every vertical, with most of my focus on CPG, OTC & Pharma, Beauty, Food & Bev, Social Good, Retail and eComm.

Click on the icon to see more work on my Cargo Collective website:

TRIS GATES

GLOBAL CREATIVE DIRECTOR & STRATEGIST